The two-month initiative, administered through the Virginia Department of Health (VDH) and made possible with a grant from the Centers for Disease Control and Prevention, will employ a mix of television and radio media, print collateral and direct mail. The campaign will amplify the "Give Me 5 for Stroke" program, a collaborative national awareness effort of the American Academy of Neurology, the American College of Emergency Physicians and the American Heart Association/American Stroke Association. The campaign seeks to teach Virginians about the five signs of stroke, which are:
• Walk - is their balance off?
• Talk - is their speech slurred or face droopy?
• Reach - is one side weak or numb?
• See - is their vision all or partly lost?
• Feel - is their headache severe?
The initiative also will emphasize the need to take immediate action at the onset of any one these symptoms by calling 9-1-1. The education campaign, which features a 60-second TV spot that spotlights a stroke survivor, was produced by Open Door Communications, a Virginia-based advertising and marketing firm.